The basics below — everything else is worked out together in the free scoping call.
▸Rough group size and any exclusions
▸Themes and timing
▸Allow-listing arranged with your IT
▸One contact who knows the test is running
// What you receive
Click, submit and report rates by department, plus the awareness gaps to close.Plus an executive summary for leadership and a retest of every fixed finding.
// How it runs
STEP 01ScopeAgree audience, themes and timing in a free call.
STEP 02LaunchCampaigns run under realistic conditions.
STEP 03MeasureClicks, submissions and reports tracked by team.
STEP 04TrainResults turned into targeted follow-up.